Time For Radio To Go Digital « Audio4cast

HD Radio has made no progress in the last couple of years in terms of raising awareness, according to a recent study by Mark Kassof and Company. In fact, according to the report, ”Awareness has actually declined. In ’08, 67% had at least ‘heard of’ HD RADIO; now, 54% do. And consumers’ understanding and misunderstanding of HD is virtually identical to what we found three-plus years ago.”

via Time For Radio To Go Digital « Audio4cast.