The following article, Failing CNN Seeks ‘New Revenue’ Including ‘Extending’ Brand To China, was first published on Big League Politics.
CNN’s ratings keeps getting worse and worse.
According to a report from Mediaite two months ago, Fox News brought in nearly five times the number of viewers compared to CNN, averaging 2.57 million viewers across prime time and 517,000 respectfully.
MSNBC was more popular than CNN too according to the report, with the network’s average of 1.18 million total prime time viewers – which is more than double.
One of the many reasons for Fox’s success has been its ability to succeed in various other marketplaces.
Take the late-night TV genre, for instance, where Greg Gutfield hosts the “Gutfield!” show to compete against nightly comedy like “The Daily Show” and “The Colbert Report” during the 11 pm timeslot. Offering Americans an alternative for news paired with a more playful twist instead of regurgitated woke talking points from pundits like Trevor Noah, Jimmy Kimmel, and Stephen Colbert.
How Greg Gutfeld Turned Fox News Channel Into A Late-Night Ratings Juggernaut https://t.co/CsY8oSxsgi
— GregGutfeld (@greggutfeld) May 3, 2022
Now CNN has been forced to look for additional revenue elsewhere too. Especially after its disastrous flop of CNN+, the network’s exclusive (and very over-hyped) streaming service that was only able to garner around 10,000 daily users.
Profits have reportedly slumped below nearly $1 billion at CNN in addition to plummeting ratings, so one of the new revenue streams the network is looking at is the China market.
Chris Marlin, a lawyer with no cable news experience, suggested “striking advertising deals with major tech companies like Microsoft,” “selling sponsorships to corporate underwriters,” and “extending CNN’s brand in China.”
Notably, the network has been in a tailspin for years, and there’s no sign that things are going to get any better anytime soon. CNN is nothing more than a propaganda outlet for left-wing Democrats at this point, as they continue to air stories on a routine basis that aren’t reflective of the actual problems facing the nation today.
For example, CNN thinks it’s more important to focus on the “show trial” of House Speaker Pelosi’s Jan. 6 select committee during primetime news hours. Instead of using that valuable air time to talk about the much larger issues on display in the country, like high gas prices, an increase in drug overdoses, the recession, and the US being on the brink of a nuclear war.
It’s no wonder CNN’s ratings are collapsing fast. Maybe China would be a good new home for the failing news network.
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