Online radio’s growth rate accelerated in February for a second consecutive month, once again propelling the medium to a new historic high. Average Active Sessions surged to 4.1 million, a 40.2% increase over the same period last year in the Monday-Friday, 6am-8pm daypart, according to new data from Triton Digital.
Sessions shot up 43.6% to 3.48 million in the full week daypart. Both gains are consistent with growth rates reported in January, yet appreciably higher than last fall’s gains, when the average year-over-year increase was 28% for weekday listening and 31% for total week.
Although the overall streaming trend continues to surge forward, the rising tide is lifting some boats more than others and some webcasters have lost ground during the past 12 months. On a year-over-year basis, the top gainers among broadcast webcasters were ESPN Radio (28%) – no doubt helped by the Super Bowl – iHeartMedia (9%) and Greater Media and Salem (each up 8%).