Research presented at RAIN Summit West shows Internet radio popular among fastest growing demos | RAIN: Radio And Internet Newsletter

The Media Audit Executive Vice President Phillip Beswick presented "Fast Facts on Internet Radio" at RAIN Summit West 2012 earlier this week. The 10-minute presentation was packed with information, including the fact that around 20% of adults 18+ said they listened to Internet radio in the past week (based on 54,000 surveys). That figure jumps to nearly 40% when looking at just 18-34 year-olds, Beswick revealed.

Moreover, web radio is popular among two of the fastest growing demographics, said Beswick: cellphone-only consumers and Hispanics. Among both groups, around 25% said they listened to web radio in the past 7 days.

via Research presented at RAIN Summit West shows Internet radio popular among fastest growing demos | RAIN: Radio And Internet Newsletter.

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