New competition for radio in the dashboard could mean confusion and frustration. Strategy Analytics Associate Director of Global Automotive, Roger Lanctot says, “Exciting though it may all be, dealers should anticipate a wave of consumer confusion and questions regarding smartphone compatibility.”
General Motors announced Wednesday it will offer Google’s Android Auto and Apple’s CarPlay in more than a dozen 2016 model Chevy’s. While the competition for listening in the car is heating up. But FM/AM still dominates.
Inside Radio reported in April that AM/FM radio remains the primary entertainment option in the car, where roughly half of all radio listening takes place. Connected sources like internet radio are secondary. So says data from Strategy Analytics, presented at the NAB Show last month.
Eight in ten (79%) survey respondents called broadcast radio a “must have” in their car, far and away the top entertainment product of eight measured. Adoption of a new product takes time.
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