A growing body of research is showing Americans aren’t as keen on mucking with the car radio as automakers are. While that may conjure images of struggling Baby Boomers, a new report from IHS Automotive shows no generation is more nostalgic for knobs and buttons than Millennials. More than a third (34%) of 18 to […]
Podcasting has come a long way in the past 10 years, from hobbyist activity to mainstream media channel used by 27 million Americans a week. But even as the runaway success of “Serial” has created a water cooler moment, the medium faces a critical crossroads. “It’s an exciting time but it could be fraught with […]
Any doubts about podcasting’s graduation from niche to mainstream were unequivocally erased by this year’s Infinite Dial study. One third of the country’s 12+ population has listened to a podcast, some 89 million people. Of them, 46 million are monthly listeners, up from 39 million one year earlier. But the story isn’t so much how […]
In North America, mobile advertising revenues grew 111% from 2011 to 2012, while at the same time netting 83% growth globally. Growth in Asia just slightly outpaced North America during the same period. Contributing factors to the growth are easy to identify – widespread smartphone adoption and more time spent on mobile devices, […]
Adam Carolla has broken the record for most downloaded podcast, according to Guinness World Records, receiving 59,574,843 unique downloads from March 2009 to March 16, 2011. The previous record was held by the Ricky Gervais Show. via Carolla’s World Record: Most Downloaded Podcast « Audio4cast.