In North America, mobile advertising revenues grew 111% from 2011 to 2012, while at the same time netting 83% growth globally. Growth in Asia just slightly outpaced North America during the same period. Contributing factors to the growth are easy to identify – widespread smartphone adoption and more time spent on mobile devices, along with increasingly better monetization of mobile ad services.
Mobile ad services are figuring out better ways to optimize the advertising experience for advertisers. This is obviously the key to growing revenue. Something that Apple understands, as they are about to launch iTunes Radio as an ad supported platform. So here’s what I would do if I were in charge of monetizing that platform.
Read complete article via Audio4cast | Jennifer Lane’s blog about Internet radio and digital audio.